Experts and representatives from variety of auto-related businesses in Japan and across the world -- auto manufacturers/dealers, maintenance and repair, plating and painting, merchandizing and trading companies, and auto-parts/accessories manufacturers, gather in to share each other's updates and business trends.

IAAE is the sole, international trade show held in Japan to have over 100 exhibitors from around the world specially from Asia. In IAAE 2007, 261 companies/organizations have joined as exhibitors from 13 different countries and regions. Malaysian Auto Industry Exhibition was featured under fair-in-fair concept at IAAE 2007.

Seminars and presentations on selected topics, as well as onstage demonstrations of certain eye-catching products, are conducted during the 3-day period to attract highly motivated visitors and potential customers.

IAAE has been organized by the committee of 20 leading organizations/agencies, and supported by over 30 other auto-industry related organizations. Over the years, the trade show has acquired reputation for its visitors and participants from major auto companies.